Campaign Central

Write in! Write often!

 A few suggestions on writing a successful letter to TPTB:

1. Keep it short. Even though you may end up with a 4 page manifesto of what's wrong and how to fix it. Trim that down to a paragraph or two. Have one main point and write a letter that will be enjoyable to read.  Or, better yet, divide it up into multiple letters.

2. Handwritten letters are given the most weight. However, if you prefer typing and printing multiple copies to send to various places, go for it. At one point, an individual letter was counted as the voice of 3,000 fans. 

3. Post cards are cheaper and can be designed to match your sentiments. If anyone would like to design some Tad & Dixie, Tad, or Dixie post cards, contact me at Claudine@tadndixie.com and we'll showcase your art with gratitude!

4. Be upbeat and positive. You may want to verbally rip them a new one, but no one will want to read your letter. Be witty. Be brief.

5. If you don't like something, don't mention it at all. A letter with "I can't stand seeing _____ on every day" has a high chance of being cataloged by overworked and underpaid interns as one check for a letter about (insert aforementioned hated character), and lead to even more airtime for that character! Just tell them what you want to see more of.

6. Write as yourself, an individual, not as a group. Groups can easily be labeled as wack jobs and not the audience TPTB want and therefore ignored.  You are writing as a concerned viewer of ABC Daytime. Not as a member of a cult.

7. If you are under 35 and female, let them know! You are their key demographic and that's all they care about when it comes down to it. Bonus points if you are under 25, because you're who they're trying to attract and hook for life.

8. You really don't need to write a letter to the magazines, just email them. It's free and you can cut/paste anything you've already typed.

9. Don't forget to write to the actors! Studios count the actors mail and regard it as a reflection of their popularity, income generating power. It is very important to keep their mail count UP.

10. Write in often! Weekly letters are your minimum! Comment on everything you see on the show and hear in the press.

11. You can send one letter to everyone. Just make sure to change the name/address on the letter.

Those wanting to write in to bring back Cady/Dixie (Operation: Resurrection!) may want to keep the following in mind:

• If you stopped watching the show, let them know what would make you tune back in.

• Mention Cady McClain specifically, we don't want a recast.

• Make sure you say you want her ALIVE and not as a ghost.

• If you attended Super Soap 2007, tell them you missed seeing Cady there and enjoyed seeing her there last year.

• If you didn't attend Super Soap 2007, tell them why and what would get you to attend in 2008.

• If you still watch the show, tell them you miss Dixie and feel a void on the show only she can fill. Tell them what you want to see. Be specific. Keep in mind that ABC Daytime and soaps in general are in a state of flux right now. With the ratings where they are, the Save Our Soaps initiative from all ABC Fans is flooding them with mail already, and with the writers' strike on they have a lot on their plate. Be patient. Good things come to those who wait.

• A lot of cogs have to fall into place. ABC has to recognize their error, want her back, make an overture to her. She has to want to come back. There are a lot of ifs here. But if we don't write in... there's no chance.

All pertinent addresses are below. The most important are Brian Frons, Anne Sweeney, Julie Carruthers, and Esensten & Brown. These people are the most directly involved in getting AMC written and on air. You can send all of them the same letter. Just print out more than one. Email the magazines only. We need the press!

Here are some post cards/flyers for you to download and use!

4 1/4" x 5 1/2" post card	8 1/2" x 11" post card sheet of 4	8 1/2" x 11" flyer to mail in

ABC Daytime Contact Information:                      WABC (NY Station) Feedback Line (212) 456-1000 KABC (Los Angeles Station) Feedback Line (818) 863-7777 ABC Network - California (818) 460-7477 hit 4...you'll be put right through to the line to leave a message! ABC TV Network - New York (212) 456-7777 ask for viewer comment line. All My Children (212) 456-0800 Robert Iger President, Disney 500 South Buena Vista Street Burbank, CA 91521-4551 robert.a.iger@disney.com   Peter E. Murphy Senior Executive Vice President and Chief Strategic Officer The Walt Disney Company 500 South Buena Vista Street Burbank, CA 91521-4551   John E. Pepper, Jr. Chairman of the Board of Directors The Walt Disney Company 500 South Buena Vista Street Burbank, CA 91521-4551   Anne Sweeney President, ABC Television 500 South Buena Vista Street Burbank, CA 91521-4551 anne.x.sweeney@disney.com Assistant: Grisell.M.Rosa@disney.com Brian Frons President, ABC Daytime Television 500 South Buena Vista Street Burbank, CA 91521-4551 brian.frons@abc.com (you can also write to him at the 77 West 66th St. address) Sue Johnson Vice President of Programming & Talent Development for ABC Daytime Television 77 West 66th Street New York, NY 10023 sue.v.johnson@abc.com Nadine Aronson Assoc. Producer, All My Children 77 West 66th Street New York, NY 10023 Ginger Smith Assoc. Producer, All My Children 77 West 66th Street New York, NY 10023   Other ABC.Audience.Relations@abc.com (ABC Audience Relations) netaudr@abc.com (ABC Net Audience Response)   AMC Official Fan Club: http://www.amcoltlfanclubs.com/amcpages.htm Carol Dickson 948 North Main St. Glassboro, NJ 08028 amcoltlfc@aol.com   All My Children Contact Information: Julie Hanan Carruthers Executive Producer "All My Children" 77 West 66th Street New York, NY 10023 Julie.Carruthers@abc.com Barbara Esensten and James Harmon Brown Head Writers "All My Children" 77 West 66th Street New York, NY 10023 Barbara.Esensten@abc.com Michael E. Knight c/o All My Children 77 West 66th Street New York, NY 10023   Cady McClain PO Box 515 Nyack, NY 10960 fanmail@cadymcclain.com (You can also post to her blog at http://www.cadymcclain.com/blog) Michael Cohen Publicist, Ally My Children michael.a.cohen@abc.com From what I’ve heard, you can write to everyone at either the 77 W. 66th St address or the 320 W. 66th St AMC Studio address. Both get routed to 77 for counting. Actors mail is counted and counts toward their popularity and therefore screen time. If you’d like an autographed photo, I suggest sending a SASE ($.60 return postage) with your request.   The Disney Board of Directors George J. Mitchell, Chairman of the Board John E. Bryson, Director John S. Chen, Director Judith L. Estrin, Director Robert A. Iger, Director Steve Jobs, Director Fred H. Langhammer, Director Aylwin B. Lewis, Director Monica C. Lozano, Director Robert W. Matschullat, Director Leo J. O'Donovan, S.J., Director John E. Pepper, Jr., Director Orin C. Smith, Director   You can write to the Disney Board at the same address as Sweeney/Frons: The Walt Disney Company 500 S. Buena Vista St. Burbank, CA 91521 Phone: 818-560-1000 Fax: 818-560-1930   Soap Magazines Contact Information: Soap Opera Digest Mara Levinsky - AMC Editor 261 Madison Avenue New York, NY 10016 Hot Off the Net Poll: http://www.soapoperadigest.com/polls/netamc/ SODask@primediamags.com (Ask SOD) SODreal@primediamags.com (SOD 'Get Real') SODlove@primediamags.com (SOD Love it/Hate it Polls) SODopinion@aol.com (Carolyn Hinsey's SOD Opinon Column) SODsound@primediamags.com (SOD Soundoff) Soap Opera Weekly Erica Brown - AMC Editor Public Opinion 261 Madison Avenue New York, NY 10016 spweditor@primediamags.com (SPW - Editor) spwtk@aol.com (SPW – Travis Kenzie) SPWpubOp@primediamags.com (SPW - Public Opinion) SPWpubop@aol.com (SPW - Public Opinion) SPWstyle@primediamags.com (SPW - Style) SPWcritcon@primediamags.com (SPW - Critical Condition) ABC Soaps In Depth Speak Out! 270 Sylvan Avenue Englewood Cliffs, NJ 07632 Reader’s Poll: http://abc.soapsindepth.com/talkback/readerspoll/ abcmail@soapsindepth.com (ABC SID) Michael Logan - TV Guide 1211 Avenue of the Americas 4th Floor New York, NY 17036 OR TV Guide 6922 Hollywood Blvd 12th Floor Los Angeles, CA 90028 letters@tvguide.com Cindi Rinehart KOMO TV 4, 140 4th Ave N Seattle, WA 98109 soapqueen@komotv4.com